Netflix Introduces New Cellular Data Feature!


May 10th/2016

Now that Netflix has gone worldwide, they’ve really begun to see how much people are streaming on smartphones and what kinds of mobile data plans they have.

Since it’s no secret that using the service consumes large amounts of data, it’s hard for mobile users to stream without exceeding data caps and incurring overage fees.

To help with this issue, Netflix announced a couple days back that they are now offering a new setting in their mobile app to help you better control how much data you are using while streaming on cellular networks.

The new feature’s default setting will allow you to stream about 3 hours of TV shows and movies per gigabyte of mobile data. According to the streaming giant, this setting is a great balance between good video quality and lower data usage to help avoid overage fees.

”Our goal is to give you more control and greater choice in managing your data usage whether you’re on an unlimited mobile plan or one that’s more restrictive,” says Eddy Wu, Director of Product Innovation at Netflix.

To set your cellular data usage follow these 5 steps:

  • Make sure you have updated your Netflix app on Android or iOS to the most recent version.
  • While in the Netflix app, select the Menu icon.
  • Select App Settings.
  • Select Cellular Data Usage.
  • Select your preferred setting.

There are six data usage settings to choose from:

  • Off – You will only be able to stream on the device while connected to Wi-Fi.
  • Auto – Netflix will select a data usage setting that balances data usage with good video quality. Currently this will allow you to watch about 3 hours per GB of data.
  • Low – Watch about 4 hours per GB of data.
  • Medium – Watch about 2 hours per GB of data.
  • High – Watch about 1 hour per GB of data.
  • Unlimited – Recommended only if you have an unlimited data plan. This setting will stream at the highest possible quality for your device and the content you are viewing. This may use 1 GB per 20 minutes or more depending on your device and network speeds.


Its important to note that this setting only affects data used while streaming on your mobile device on cellular networks. Streaming on Wi-Fi is not affected, nor is streaming when tethered.

What do you think of the new Netflix feature? Let us know your thoughts below!

Leave a Reply

Up ↑